The vocation to the priesthood or to the religious life is a sacred one, but one which has to compete with many other demands for attention in the modern world.
Each and every message has to compete in an overcrowded environment, where impact and appeal are of the essence. The most glorious mission of life means little if people remain unaware of it. The requirement for all vocational promotion material is firstly, to be seen; and secondly, to evoke a positive interactive response.
It is critical that all vocational promotional material properly represents the diocese or religious order in question, as being meaningful, relevant and concerned in the context of the general public and community; as well as (and possibly more importantly) underpinning the relevance, cohesion and work of the Church at large - presenting the message of Christ, in the context of the community from which Christ's priests will come, and to whom they will minister. In this regard, Quantum takes to heart the Pastoral Instruction from the Pontifical Council for Social Communications, "AETATIS NOVAE" (Rome, 1992), "ETHICS IN ADVERTISING" (February 22, 1997), "ETHICS IN COMMUNICATIONS" (June 2, 2000), and from
the "PASTORES DABO VOBIS" in relation to the need to take full advantage of developments in media and social communications.
